If you are renting a property and it is not “GREEN” then you are missing out financially. According to a study commissioned by Rent.com, “the nation’s #1 internet listing site in the rental housing industry”, 86% of respondents would prefer to live in a “GREEN” home and more than half are willing to spend more money in order to obtain one.

Conducted on February 25th, 2010 Rent.com released a nationwide survey the measured the attitudes of Americans towards green living. The survey showed that:

1. 9 in 10 (86%) would prefer to live in an eco-friendly space.
2. More than half (55%) are willing to pay more in rent in order to obtain a green rental.
3. 3x’s as many renters vs. non-renters say living in an environmentally friendly home is absolutely necessary for them.
4. 42% of respondents are willing to pay an extra $100 to live in a green apartment, while 13% will pay even more than that.

Looking at this information I wonder to myself if 86% of individuals would prefer to live in an eco-friendly space then why I don’t see any real estate ads promoting eco-friendly homes. In short I believe the definition of eco-friendly is not clear to the majority and they envision only certain aspects when they think of an eco-friendly home.

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